World Business Council for Sustainable Development

On September 8, 2012, the World Business Council for Sustainable Development (WBCSD) and the Stockholm Resilience Centre (SRC) inked a groundbreaking memorandum of understanding to apply the Planetary Boundaries model to sustainable business development.

The WBCSD’s cornerstone Vision 2050 report calls for a new agenda for business laying out a pathway to a world in which nine billion people can live well, and within the planet’s resources, by mid-century. The report is a consensus piece that was compiled by 29 leading global companies from 14 industries and is the result of an 18 month long combined effort between CEOs and experts, and dialogues with more than 200 companies and external stakeholders in some 20 countries. The SRC is analyzing Vision 2050 to integrate it with the Planetary Boundary model.

2010’s