Reinventing Fire

  Reinventing Fire is a book written by Dr.Avory Lovins, director of the Rocky Mountain Institute, a Think that is  creating a new technologically-based paradigm for the future of the United States. The book’s publisher says:

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies. Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.

 Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.

 Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

A Grain of Salt

…But wait a minute…haven’t we heard all these promises before? Technocrats have always promised us a brighter future but their shiny stories have often failed to deliver. What these shiny assessments never account for is the intervention of the basic human instinct for self-preservation and self-cherishing…that plus the inherently unpredictable future in a world where everything is completely linked to everything else.

Scientists and Engineers visions never seem to quite match the reality they imagine because although we are of nature, human consciousness is somehow inferior to the vastly superior design of nature herself. So it is with wisdom that we take bold projections with a grain of salt. A purely technology solution to our problems will not leader to a better civilization because technology is not what caused the problem in the first place, bad choices were.

Man of the Future: Tim Harrod, Maria Schneider